Personalized medicine—the customization of medical treatment to an individual's genetic profile—aims to both improve outcomes and control costs. But there are many ethical hurdles, ranging from the regulation of direct-to-consumer genetic tests to questions about targeted cancer therapies. The issues are explored in these essays by ethicists, a patient, a medical student, and a consumer advocate.
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Personalized Medicine: Will It Work? Where Will It Take Us?, Hastings Center Report 40, no. 5 (2010).